What I麓m up to now

I was in Utrecht, for Games For Health Europe, a few weeks ago, and had this great interview there. It gives me the opportunity to explain in detail about my company PlayBenefit, about Benergy (our first mobile app that’s about to come to life), and how I got until here 馃槈 Hope you enjoy it!


Ideas que mezclan esfuerzo real con videojuegos virtuales

Hola a todos!

Es viernes y hoy quer铆a hablar de algo superguay, que he visto bastantes cosas recientemente y todav铆a no me he sentado a escribirlas porque estoy finalizando mis presentaciones para la universidad y eso acarrea mucho trabajo y muchas horas (adem谩s quiero gamificar un par de classes! Ya os contar茅 la experiencia por si os interesa).

Bien, hoy quiero hablar de una aplicaci贸n m贸vil de salud, pues me parece un tema interesante y de moda (la producci贸n ha incremento ell 800% seg煤n La Vanguardia). En este ejemplo que uso, es una aplicaci贸n para hacer deporte聽 que yo creo que ser铆a genial tambi茅n aplicada en otros sectores. Es muy innovadora (aunque desde mi punto de vista, estaba claro que saldr铆a) y tiene un potencial incre铆ble para otros sectores de salud: NikeFuel Missions.

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Games for Health 2012 – Presentation

Hello everyone!
After landing safely in Spain and getting some much deserved sleep before starting to work non stop, I decided it would be about time I post what I presented in the Games for Health #GFH12EU which was a wonderful event.

I have been in several conferences recently and this one was by far the most “open” one when it came to enter circles of people. Everyone was friendly and had great ideas! I enjoyed the event as well as my coffees with the attendees and other speakers a lot.

So here is my presentation, and it seems like we will see this “World of Warcraft Diabetes Mod” life sometime mid 2013 thanks to Stephen Jacobs, from the Rochester Institute of Technology.

Games for Health 2012!

On December 1st 2011 I started this blog. My second post was about an important initiative in which I really believed: the first edition of Games for Health Europe.

Now, several months later and after a lot of hard work, I have just found out that I will be a speaker in that congress. I can barely put into words what this oportunity means to me, being such a believer in the cause and the need. I thought that such an occasion deserved a peek preview on my blog, so here’s what I will be talking about in the Games for Health 2012 conference.

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Digital evolution and different ways of seeing it


This is a very short post and not really thought, but I saw something and I wanted to share it with all of you, maybe you find it an interesting debate as well.

So I came across a widely spread video about the “Google Glasses” which is pretty cool, it’s like having a smartphone with voice recognition, GPS and so on but implemented on your glasses so it reproduces all the information you need instantly in front of your eyes instead of the mobile. Most of you will have seen this video before:

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Qu茅 es la gamificaci贸n?

La gamificaci贸n es un concepto sacado de los video juegos, consiste en la incorporaci贸n de elementos de video juegos en escenarios “sin juego”. Se usa en 茅stos escenarios para motivar a los usuarios a comprar, aprender, trabajar… Hoy en d铆a podemos encontrar el concepto de gamificaci贸n aplicado en muchos entornos, como el entorno empresarial, m谩rketing, redes sociales, de la educaci贸n…

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